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The fourth National Meetings Week was the largest yet and won the Meetings Industry better than ever coverage in the national press.

Meetings & Incentive Travel, November/December 2004

When you get yourself mentioned on Radion 4’s Today programme right after the first interview between John Humphrys and Tony Blair, you know you’ve arrived. That was just one achievement of National Meeting Week (NMW), which earned press coverage for the meetings industry the length and breadth of the land.

The week began with the presentation of the Meetings Industry Marketing Awards (MIMA) at the Royal Garden Hotel, London and the presentation of the M&IT London convention centre petition to Gerry Acher, head of the London Mayoral Commission, examining the potential for a London International Convention Centre, and ended with the New London Now extravaganza at ExCeL. But throughout the week representatives of the industry across the country helped celebrate National Meetings Week with great humour and no little eccentricity. From a ‘summit meeting’ on a funcular railway on CairnGorm mountain to a staff meeting in the sand and gravel quarry pits of Somerley House.

The fourth annual meetings week and ‘I love meetings’ campaign was organised by a cross-section of individuals and professional organisations at the heart of the industry. The project aims to spread the word about the UK’s meeting industry – a business worth nigh on £10 billion per annum to the British economy – and to promote the value of meeitngs as a medium of effective communication.

www.nationalmeetingsweek.co.uk

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